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Are you a Badge Snob?

Are you a Badge Snob?

Are you a Badge Snob?

A survey by Sewell’s Research and Insight have shown given the choice a massive 45% of company car drivers would choose one of the big three German prestige cars – BMW, Audi and Mercedes-Benz.  Badge appeal is swaying choices and 40% of companies try to take into account the preferences of their employees.   This can be seen in the growth of manufacturers in the market – Audi, Mercedes and BMW have all experienced growth between 13-15% whereas Vauxhall and Ford are a bit behind on 5% and 6% growth.  But at some point desire has to be balanced with the company budget so Volkswagen and Vauxhall are still popular company car choices!

The top 10 most popular company cars …

1.  BMW                                19%

2.  Ford                                 14%

2.  Mercedes-Benz                 14%

4.  Audi                                 12%

5.  Volkswagen                      9%

6.  Vauxhall                           5%

6.  Toyota                              5%

8.  Volvo                               2%

8.  Jaguar                              2%

10.  Honda                            1%

 

What would be your ideal company car?

If you are considering leasing a company car – here’s a guide to the confusing world of company car tax!

The comments above do not necessarily reflect Rivervale's views unless clearly stated.

Car related news
24 October 2014
Written by Rivervale
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