Does Your Age Determine Your Car Choice?
With many different car models and makes available today, it makes sense that some are more fitting to certain points in our lives than others.
Different ages have different needs. For example, the younger generation may be seeking a cheaper to run, fuel-efficient, reliable motor while a 35-year-old with a family could be better suited to a roomier vehicle.
Alongside this, considerations such as how often and far the car is being driven, whether you want up to the minute technology and how many passengers you ferry around all feed into the choice you make.
We decided to take a look into the most popular cars in the UK by age range to find out whether your age defines what car you choose…
Baby boomers: Born 1946 to 1964
Baby boomers are currently between 57 - 75 years old. At this age, many are approaching retirement and often don’t need to be out and about on the road as frequently or for as long a distance. Equally, it’s unlikely multiple passengers will be a frequent occurrence so heaps of extra space will be unnecessary.
Small, reliable and easy to park cars such as the Ford Fiesta, Seat Ibiza or a Skoda Fabia are top choices among this age bracket. In fact, the Nissan Micra came out on top with a reported 41 per cent of baby boomers having a positive opinion of this model.
Little they may be, these cars are packed with practicality and comfortable performance. The ideal car for popping to the shops or the odd weekend trip further afield, they’re also fuel efficient with lower emissions.
On the other hand, for many baby boomers, children have grown up and flown the nest. This leaves room to replace the more practical family vehicle for something a little more fun. As long as there’s room to take the grandkids for a trip to the cinema, a nippy sports car could be just the ticket. The Porsche 718 Boxster proved a popular choice with enough comfort to enjoy the drive but enough power for impressive performance.
Generation X: Born 1965 to 1980
Also known as the baby bust, Gen X sits at 41 - 56 years old. With many still in their prime time of work and family life, a functional, spacious, luxurious and safe car model is a common option.
The likes of the Jaguar E-Pace, Range Rover and Land Rover are popular choices in this age bracket with 58% of people favouring the Range Rover model. Offering up to date technology, reliable performance and plenty of room for plenty of people, these types of models are ideal for those who need something that they can trust without skimping on comfort and style.
Alongside these more luxurious models, it’s also worth noting that 49 per cent of Generation X’s said they would be interested in owning a classic or collectible car.
Millennials: Born 1981 to 1996
Making up the majority of the UK’s working population, millennials hold a large proportion of spending power and will account for 75 per cent of all vehicle sales by 2025.
The older segment of this demographic is well into adulthood with millennials currently sitting at 25 - 40 years old. Whether you’re looking for something a little faster, need a reliable family vehicle or want something that’s powerful and handles well, millennials are into a whole host of different cars.
A handful of Honda models including the CR-V and Odyssey made the list as excellent family vehicles. Honda proves a popular brand thanks to the variety of levels available to fit anyone’s driving preferences. They’re also affordable and easy to maintain.
The ever-popular Volkswagen Golf is also a high contender for millennials. Described as ‘well designed, safe, classic and fuel efficient’, it proved to be nearly 50 per cent more popular with millennials than baby boomers.
For a faster, more luxurious option, the distinctive Audi TT and Audi T6 both came up tops. While not the most ideal for a family, these models are great for getting around and would be particularly ideal for those who are frequently on the road for work.
Generation Z: Born 1997 or after
As millennial’s younger counterparts, many Gen Z’s are making their way onto the car buying scene. But what car brands and features are proving popular with these first-time drivers?
For starters, with this younger age group, technology isn’t just important for researching the car they want. It also underpins how they engage with the world and cars today play a key role in keeping us connected. In fact, 72 per cent of people said they want features that help them stay in touch on the go. This could include:
An integrated navigation system
Another thing to note with this age group is the lack of loyalty to brands when compared with previous generations. 71 per cent say they need to be aware of all their buying options available to them which makes them more likely to engage with competitors and buy based on research rather than brand reputation. The way to this age group’s heart is through inspiring social media content, trustworthy reviews and Instagrammable photographs.
That being said, Gen Z are pragmatic and frugal. With factors such as climate change, political upheavals and economical occurrences often high on their list of priorities, it’s no surprise that these savvy shoppers opt for more fuel-efficient choices and may lean towards electric models in the coming years.
How have your car choices changed?
On the whole, we found that models which prove popular are often reliable, fuel-efficient and reasonable to run. However, more luxurious cars and roomier options are also high on the list for many.
How has your car buying behaviour evolved as you’ve aged? Let us know or if you need help finding your perfect car, chat to our expert team today on 01273 433480 or request a callback at a time that suits you.
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