Which Car Colours were we Most Attracted to in 2015?
Shoulder pads, tie dye t-shirts and shell suits fashion changes all the time and car colour is no exception. At the end of 2015 around 2.6 million new cars were registered. Of those a massive 21.4% were white, meaning for the 3rd year in a row white was the most popular colour choice.
Although white remained in the top spot overall last year in the South East black proved to be the most popular colour choice. The demand for Blue cars was on the up. In the 1990’s blue was the most popular colour choice until it became unfashionable, but in a comeback the colour blue has seen a steady increase in demand over the past 3 years. Silver cars are enjoying no such comeback. Silver cars enjoyed a high in popularity from 2000 – 2008 with a peak in 2004 when nearly 1 in 3 cars registered were silver. Now that figure has been steadily declining and stands at 1 in 10. The popularity of colour may have an impact on the resale value of your vehicle, this can be seen in the case of silver cars. At the start of the popularity period for silver cars resale prices were higher than for any other colour. The market then became saturated with silver cars and their value dropped. Experts at CAP HPI believe the same could happen to the resale value of white cars as they continue to flood the market.
The most popular white car of 2015 was the Ford Focus with 14,103 registrations, in second place was the Volkswagen Polo with 13,701 registrations and finishing off the top 3 was the Fiat 500 with 12,871 registrations.
There seems to be a general trend beginning that shows consumers are steering away from the usual colours and embracing new colours that might help them stand out from the crowd. Last year Orange, Mauve and Green cars all experienced a notable increase in demand! Mauve had the largest percentage change in demand at 30%. The only colours to experience a downward trend in popularity were silver and brown.
% Market Share
% Change from 2014
What does your car colour say about you? Find out in our blog ‘The Psychology of Car Colour’
The comments above do not necessarily reflect Rivervale's views unless clearly stated.
16 February 2016
Written by Natalie Faughy