You Can Now Use Twitter to Book a Test Drive...
Ready your Tweets peeps.
It goes without saying that the internet has changed the way we buy cars online..You don’t even have to leave the comfort of your sofa anymore, all you have to do is connect to the internet, make a few searches online, find the best car for you and simply add it to your cart or book a test drive. Only then will you need to pay a visit to the car dealership.
Ever wanted to book a test drive through social media? Great, because now you can do exactly that.
You can now use Twitter to schedule a test drive and have it delivered straight to your doorstep...
However, this is only possible in the United States and not the United Kingdom or EU - yet. Sorry for getting your hopes up.
Towards the end of last month, MINI announced that they will be working in partnership with Twitter to deliver vehicles to people who requested a test drive through Twitter that reside in San Francisco and Los Angeles, California only (for now).
How great is that?!? If only this was really a thing in the UK.
Prospective customers in the US have the option of booking a test drive for either a New Countryman or Countryman-plug-in hybrid by tweeting #MINIonDemand to @MINIUSA. Once the tweet has been sent out, the car will be delivered to the customer’s home for a 30 minute test drive.
Electrifying performance only a MINI could deliver. Now you can test drive the MINI Countryman Plug-In Hybrid on your own time. Just tweet #MINIonDemand + 🚗 and we’ll bring the test drive to you pic.twitter.com/TwWdic1Dsh— MINI USA (@MINIUSA) 24 October 2018
Electrifying performance only a MINI could deliver. Now you can test drive the MINI Countryman Plug-In Hybrid on your own time. Just tweet #MINIonDemand + 🚗 and we’ll bring the test drive to you pic.twitter.com/oX7OaMcSY0— MINI USA (@MINIUSA) 24 October 2018
As soon as the tweet has been sent out by the customer, they will receive a link where they can submit their delivery information and arrange a time for it to be delivered. This is still a test program thus MINI are only delivering vehicles to the three cities mentioned above.
Rob Pietsch, Managing Director of Tech at Auto and Telco, Twitter said:
“Every day, consumers Tweet about brands they are passionate about, and we are thrilled to see how MINI is responding with a new program like ‘Tweet to Test Drive. This type of creative execution is powerful not only in driving conversation among influential consumers, but it also brings the dealership straight to their front door in an incredibly innovative way.”
Personally, I already want this to be introduced in the UK, which is why I hope the “Tweet to Test Drive” program succeeds in its testing stage as it allows customers to both interact in the digital world while at the same time purchasing cars. Customers are not keen on the traditional dealership model hence why this new program has been introduced.
Would you like to see this way of scheduling a test drive introduced in the UK?
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