The company Jaguar first existed as Swallow Side Cars founded in 1922 by William Lyons and William Walsmsley.  The company's shortened name SS Cars Ltd was  soon abandoned during World War II due to fears over negative connotations with the Nazi SS in Germany.  It was then in 1945 the Jaguar name emerged.  The name and logo of a leaping Jaguar symbolise grace, elegance, speed, power and ambition to move forward.

Jaguar are known for providing the ultimate luxury vehicles and even hold royal warrants for Queen Elizabeth II and Prince Charles.  The range currently has a choice of 3 saloons; the Jaguar XE, XF and XJ.  The Jaguar F-Type is available as a convertible or coupe and the latest edition from jaguar is the F-Pace, their luxury SUV.