Jeep are an American brand of cars that are a division of FCA US LLC, a subsidiary of Fiat Chrysler Automobiles, their headquarters are in Ohio.  The original Jeep appeared in 1941 specifically made for military use by the United States Army, who desperately needed a lightweight 4X4.  The original was called a general purpose vehicle that was abbreviated to GP and then the slang name Jeep emerged and is still used today.

Jeep's slogan is 'Go Anywhere.  Do Anything' and reflects the off-road, adventurous, outdoor lifestyle and fun brand image.  Jeep's line up includes the Jeep Renegade, Cherokee, Grand Cherokee and Wrangler.