The Psychology of Car Colour
How important is your choice of car colour ? Is it an extension of your personality or does it help you project an image ? Are you one of the 93% of consumers who feel colour and overall appearance are the most important factors when shopping ?
Is your colour choice more rooted in your biology than you think? Studies have shown those with left brain dominance are more likely to be logical and analytical so more swayed by practical considerations when choosing car colour such as how well the car will be seen in the dark and how much dirt will show. Those of us with right brain dominance may be more intuitive and random in our decisions, influenced more by subjective factors than logic leading to more spontaneous colour choices.
We may even be influenced by the gadgets we have as this year has seen the rise of the ‘apple effect’. Sales of white cars have ended silvers reign of over a decade at the top of most popular car colour. It’s believed we are all picking white cars to match in with our apple products. Or are we being sensible as CAP Automotive research revealed white cars hold around 5% more value on average than the typical used car. Or could it be our colour choice is based on the climate we live in, as it is found those in warmer climates tend to favour lighter coloured cars.
So what do car colours say about us ? In a survey by Trusted Dealers half of us believe there is a link between car colour and driving behaviour….let’s take a look ……..
White – associated with sophistication and efficiency white is seen as fresh and clean and the new favourite for 2014 with 22% of all new cars registered being in white. Driving a white car may mean you are trying to present a young and modern image to others.
Black – Our second favourite with 19% of all new registrations so far, black is associated with glamour and security, people see black as powerful so may want others to see them in this way. 17% of people in the Trusted Dealers survey believed there was a correlation between black and reckless driving !
Grey – making an appearance in 3rd place with 14% of new registrations this year. The colour grey is often associated with psychological neutrality and can indicate a lack of energy or confidence. Reports show grey car drivers don’t want to stand out in any way.
Silver – was previously our favourite colour for over 10 years until it was overtaken by white and has now slipped into 4th place with 13% of new cars being registered in this colour. Silver is associated with a sense of innovation and modernity.
Blue – in joint 4th place with 13% of all registrations as well so far. Blue is seen to relate to intelligence, coolness and calm. People see those driving a blue car as dependable and trustworthy !
What about those other colours not in the top 5 ?
Red – 25% of the over 55’s believe red car drivers are the most reckless out there. Red cars are seen as driven by those who are reckless and live life on the edge. Watch out too as a red cars may make you a better target for an accident with red being one of the most complex colours for the human eye to perceive – lime yellow is the easiest that’s why we see it more and more on emergency vehicles.
Yellow – for the small few out there with a yellow car it suggests you are a happy person, an extrovert with emotional strength who is more willing than most to take a risk !
We could consider what the size of our cars say about us, it has been said the bigger a man’s car the smaller …….. well I’ll leave you all to fill in the blank yourselves ! And what does this man’s banana car say about him ??
So what does your car say about you ?
The comments above do not necessarily reflect Rivervale's views unless clearly stated.
29 April 2014
Written by Rivervale